Live upgrade auctions take off as WestJet partners with SeatBoost

Los Angeles — 06 August 2025

SeatBoost and WestJet are pleased to announce a new partnership that unlocks SeatBoost’s live upgrade technology for WestJet guests.

Through this new partnership, WestJet guests with eligible bookings can submit bids for cabin upgrades beginning 24 hours before departure until the time of boarding utilizing SeatBoost’s live auction technology. Bidding for cabin upgrades is now available through both the WestJet app and the SeatBoost app, offering innovative self-service options to unlock more opportunities for guests to experience WestJet’s Premium and Business cabins. SeatBoost is available for use on personal devices, including smartphones, tablets and laptops.

“WestJet is proud to partner with SeatBoost to offer our guests more convenient and intuitive ways to access cabin upgrades”, said Jorge Rozo, WestJet Senior Vice-President of Revenue and Distribution. “This collaboration reflects our continued commitment to enhancing the travel experience by providing greater flexibility, more choice, and innovative solutions that empower our guests to personalize their journey”

“This launch with Westjet reflects our shared belief in using technology to make flying more rewarding for both travelers and airlines”, said Kevin Stamler, co-founder and CEO of SeatBoost. “We’re excited to partner with WestJet to enhance their guests’ ability to tap into available Business and Premium cabin upgrades”.

About SeatBoost
SeatBoost is a game changer for the airline industry with a powerful auction platform that transforms time-sensitive inventory into instant revenue and enhanced traveler experiences. Purpose-built for customization, engagement, and performance, SeatBoost empowers airlines to capture new demand insights while creating delight for travelers. Trusted by top carriers across the globe, SeatBoost is where technology meets traveler satisfaction.

Media contact
Marianna D’Amore
marianna@seatboost.com

About WestJet
WestJet took to the skies in 1996 with just over 200 employees and three aircraft operating service to five destinations. Since then, WestJet has pioneered low-cost travel in Canada, cutting airfares in half, and increasing the flying population in Canada by more than 50 per cent. Following integration with Sunwing in 2025, more than 14,000 WestJetters support nearly 200 aircraft and connect guests to more than 100 destinations across North America, Central America, the Caribbean, Europe and Asia.

As a major Canadian employer that includes WestJet Airlines, Sunwing Vacations Group and WestJet Cargo, the WestJet Group is Canada’s leading low-cost airline and largest vacation provider, with a united purpose of providing affordable and accessible air and vacation travel to Canadians.

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