Air Greenland and SeatBoost launch live auction for seat upgrades

Los Angeles — July 2025

SeatBoost and Air Greenland are proud to announce an exciting new partnership with SeatBoost innovative live auction platform. This collaboration allows travelers on the route between Nuuk and Copenhagen with the A330neo Tuukkaq to bid on upgrades from Economy Class to Premium Class.

Starting July 1st, passengers can bid on seat upgrades from 10 days up to 4 hours before departure. Air Greenland’s CEO, Jacob Nitter Sørensen, expresses his enthusiasm for the new partnership: “We have been working with SeatBoost for a long time, and I am pleased that we can finally launch this new product. We are adding a layer of flexibility and value to our travel offerings, and I look forward to seeing how customers receive this offer to upgrade to our Premium Class”, says Jacob Nitter Sørensen.

This collaboration marks SeatBoost’s first partnership with an airline operating in the Arctic. SeatBoost’s co-founder and CEO, Kevin Stamler, shares his pride in the collaboration: “We are proud to partner with Air Greenland to bring the excitement of the SeatBoost experience to travelers on these unique routes. We are not only delivering upgrades but a new kind of travel, driven by joy and innovation for travelers and revenue for our new partner”, says Kevin Stamler.

About SeatBoost
SeatBoost is revolutionizing the airline industry with a powerful upgrade auction platform that transforms empty premium seats into instant revenue and enhanced traveler experiences. Purpose-built for flexibility, engagement, and performance, SeatBoost empowers airlines to monetize last-minute inventory while offering travelers a joyful, seamless way to score upgrades. Trusted by top carriers across the globe, SeatBoost is where technology meets traveler satisfaction—and everyone wins.

Media contact
Marianna D’Amore
media@seatboost.com