SeatBoost, the pioneering live auction platform for airline seat upgrades, has signed a contract with LATAM group to bring a dynamic and interactive bidding experience to passengers by introducing real-time auctions for last-minute upgrades to Premium Business and Premium Economy seats, giving travelers the chance to enhance their flight experience in a fun, and innovative way.

SeatBoost, a startup that is transforming the air travel experience through dynamic seat upgrade solutions, is pleased to announce an investment from International Airlines Group (IAG). This funding marks an important milestone in SeatBoost’s mission to bring joy to travelers’ experiences while generating incremental non-dilutive revenue for partner airlines.

SeatBoost, a fast-growing pioneer in dynamic seat upgrade auctions and instant sales, has announced an integration with airline-first software provider Accelya to make their service available to airlines on Accelya’s FLX Platform. With this partnership, Accelya, a leader in NDC and Modern Retailing, makes a further step towards giving airlines control over their distribution, this time reaching the airports.