SeatBoost is a revolutionary airline solution that maximizes ancillary revenue for unsold premium seats via a live auction, starting 24 hours before departure.
and Model for Airlines.
Our data shows that real-time auction bidding maximizes RASM
Open up a new revenue stream
SeatBoost auctions take place after other sales channels are closed, opening up a new revenue stream for premium inventory that would otherwise go unsold.
Maximize revenue for each and every seat
By gamifying the upgrade process via a live auction, creating new demand in the airport, and optimizing auction performance based on airline parameters and flier behavior, SeatBoost maximizes revenue for every unsold seat.
Capitalize on flier behavior and mobile innovation
The SeatBoost app combines the convenience and popularity of mobile with an exciting, game-like auction to captivate your fliers, starting 24 hours before departure.
With easy and secure in-app payment processing and boarding pass generation, SeatBoost handles the entire upgrade process for an excellent user experience.
To start, we successfully executed a 12-month pilot program with Virgin America “boosting” (selling) over 90% of available premium inventory for the airline that would have otherwise gone unsold.
We vastly exceeded all revenue and upgrade goals for the pilot program in each KPI:
We are now live with TAP Air Portugal, with more international airlines on the way!