SeatBoost is a revolutionary airline solution that maximizes ancillary revenue for unsold premium seats via a live auction, starting 24 hours before departure.
and Model for Airlines.
Our data shows that real-time auction bidding maximizes RASM
Open up a new revenue stream
SeatBoost auctions take place after other sales channels are closed, opening up a new revenue stream for premium inventory that would otherwise go unsold.
Maximize revenue for each and every seat
By gamifying the upgrade process via a live auction, creating new demand in the airport, and optimizing auction performance based on airline parameters and flier behavior, SeatBoost maximizes revenue for every unsold seat.
Our API and partnerships with the GDSs make integration turn-key and connectivity seamless. SeatBoost has already performed time/resource efficient integrations with Amadeus, Sabre, and Farelogix.
BoostControl™, our proprietary auction management product, offers both web-based and API-level control to revenue management teams where they easily set parameters and optimize the auction inventory.
Capitalize on flier behavior and mobile innovation
The SeatBoost app combines the convenience and popularity of mobile with an exciting, game-like auction to captivate your fliers, starting 24 hours before departure.
With easy and secure in-app payment processing and boarding pass generation, SeatBoost handles the entire upgrade process for an excellent user experience.
SeatBoost fosters unprecedented positive brand interactions
Flier reactions to other ancillary product fees can be negative.
When spending money on an upgrade via SeatBoost, flier reactions are unprecedentedly positive!
“1st class window seat on @VirginAmerica to #LAX this morning? Hell yes! Thanks @SeatBoost for the lucky day! #Travel #Entrepreneur”
“I love this app I use it every chance I get”
“@SeatBoost is the coolest thing to happen with @VirginAmerica love it”
“Thanks seatboost @virginamerica for the upgrade! Off to #LasVegas for conference”
“Seamless and easy, and I got a great deal on my upgrade”
“Great app. Fast and easy to use”
“Had fun bidding! Got our upgrade and was fun!”
“Used Seat Boost on a flight to Vegas! It was easy to use and an amazing experience! Love! Love! Love!”
“Seat boost is a great idea and the app works seamlessly. Plus, it makes waiting around at the gate much more entertaining. I wish Virgin would allow passengers to use the app for even more flights!”
To start, we successfully executed a 12-month pilot program with Virgin America “boosting” (selling) over 90% of available premium inventory for the airline that would have otherwise gone unsold.
We vastly exceeded all revenue and upgrade goals for the pilot program in each KPI: